Tiny canvases.
Big main-character energy.
We are Pakistan’s first and largest customized press-on nails startup—creating made-for-you sets that travel nationwide and arrive at your doorstep ready to turn an ordinary hand gesture into a full event.
A nail idea that refused to stay small.
Alaaya began with a simple belief: beautiful nails should fit your life—not force your life to fit a salon appointment.
So we built a homegrown press-on nails brand around customization, convenience and creativity. A place where your nail shape, size, mood and aesthetic get a say. Whether you are dressing for a wedding, a workday, an Eid dinner or a random Tuesday that clearly needed better nails, Alaaya is here for it.
Behind every set is a real team measuring, planning, packing, posting, advising, optimizing and occasionally debating whether a shade is “dusty rose” or “rose that has seen things.” The result is a personalized beauty experience that feels easy, expressive and distinctly yours.
We are proud to be building Pakistan’s first and largest customized press-on nails startup—and even prouder that every order lets someone wear a little confidence at the tips of their fingers.
“We do not believe nails are a tiny detail. We believe they are ten tiny opportunities.”
— Maheen Malik, Founder & CEOFrom your idea to your fingertips.
A smooth little journey powered by measurements, creativity, teamwork and a very healthy respect for bubble wrap.
You choose the vibe
Soft and romantic, bold and sparkly, minimal and clean—or delightfully impossible to ignore.
We make it personal
Your preferences guide the set, because your nails should look like you—not like everybody else’s cart.
The team works its magic
Operations, sales, marketing, social and fulfilment join forces. Very Avengers, but with better cuticles.
Your set heads home
Carefully packed and shipped nationwide, ready for application, compliments and excessive hand selfies.
Pretty is good. Pretty with purpose is better.
Our brand is built around expression, thoughtful service and making customized beauty feel approachable—not complicated, intimidating or reserved for special occasions.
Personal, always
Your taste matters. Your sizing matters. Your “can we make this pink, but not too pink?” message also matters.
Care in the details
From the first conversation to the final package, we want every touchpoint to feel thoughtful and human.
Always improving
We test, learn, refine and repeat—because “good enough” has never produced a truly great nail set.
Joy is part of the product
We sell press-on nails, yes. But the real goal is the tiny thrill you feel after putting them on.
The people behind the polish.
Six humans, several spreadsheets, many creative opinions and one shared mission: make custom press-on nails easier to discover, order and love.
Maheen Malik
The vision, the voice and the final “yes, launch it.” Maheen leads Alaaya with ambition, instinct and a firm belief that convenience should never be boring.
Mahnoor Luqman
The systems brain behind the sparkle. Mahnoor keeps moving parts moving, plans on track and chaos politely escorted out of the building.
Muhammad Wajahat
Part strategist, part problem-solver and fully committed to helping great products find the customers already looking for them.
Zain Ul Abiddin Malik
The person connecting creativity with clicks. Zain turns campaigns, data and big ideas into digital momentum for the brand.
Mansoor Elahi
The calm commander of inventory, packing and dispatch. Mansoor helps make sure the right nails meet the right doorstep.
Ayesha Naeem
The social voice of Alaaya—bringing trends, community, content and just the right amount of internet mischief into the conversation.
We are not here to tell you what your style should be. We are here to help you press it on.
Loud, soft, classic, experimental, bridal, everyday or “I saw this at 2 a.m. and now I need it”—there is room for all of it at Alaaya.
Your next manicure is closer than your nearest salon.
Explore Alaaya’s customized press-on nails and let your next set arrive right at your doorstep.
Made with equal parts strategy, creativity and a suspicious amount of pink.